# What Makes Disinformation Ads Engaging? A Case Study of Facebook Ads from the Russian Active Measures Campaign

> Research article (Journal of Interactive Advertising, 2023) · cited 20× · AI/ML

**Wikidata**: [openalex:W4321443580](https://www.wikidata.org/wiki/openalex:W4321443580)  
**Source**: https://4ort.xyz/entity/what-makes-disinformation-ads-engaging-a-case-study-of-facebook-ads-from-the-russian-active-measures-campaign