# What is in a game? The impact of advergame design and reward elements on gamers' brand patronage

> Research article (Asia Pacific Journal of Marketing and Logistics, 2023) · cited 11× · AI/ML

**Wikidata**: [openalex:W4366813850](https://www.wikidata.org/wiki/openalex:W4366813850)  
**Source**: https://4ort.xyz/entity/what-is-in-a-game-the-impact-of-advergame-design-and-reward-elements-on-gamers-brand-patronage