# What factors drive the adoption of digital banking? An empirical study from the perspective of Omani retail banking

> Research article (Journal of Financial Services Marketing, 2020) · cited 104× · AI/ML

**Wikidata**: [openalex:W3030732454](https://www.wikidata.org/wiki/openalex:W3030732454)  
**Source**: https://4ort.xyz/entity/what-factors-drive-the-adoption-of-digital-banking-an-empirical-study-from-the-perspective-of-omani-retail-banking