# What drives blockchain technology adoption in the online advertising ecosystem? An interview study into stakeholders’ perspectives

> Research article (Journal of Business Research, 2023) · cited 24× · AI/ML

**Wikidata**: [openalex:W4388749968](https://www.wikidata.org/wiki/openalex:W4388749968)  
**Source**: https://4ort.xyz/entity/what-drives-blockchain-technology-adoption-in-the-online-advertising-ecosystem-an-interview-study-into-stakeholders-pers