# What drives a donor? A machine learning‐based approach for predicting responses of nonprofit direct marketing campaigns

> Research article (Journal of Philanthropy and Marketing, 2021) · cited 12× · AI/ML

**Wikidata**: [openalex:W3196962101](https://www.wikidata.org/wiki/openalex:W3196962101)  
**Source**: https://4ort.xyz/entity/what-drives-a-donor-a-machine-learningbased-approach-for-predicting-responses-of-nonprofit-direct-marketing-campaigns