# What did you see? A study to measure personalization in Google’s search engine

> Research article (EPJ Data Science, 2019) · cited 49× · AI/ML

**Wikidata**: [openalex:W2996483058](https://www.wikidata.org/wiki/openalex:W2996483058)  
**Source**: https://4ort.xyz/entity/what-did-you-see-a-study-to-measure-personalization-in-googles-search-engine