# What content and context factors lead to selection of a video clip? The heuristic route perspective

> Research article (Electronic Commerce Research, 2019) · cited 18× · AI/ML

**Wikidata**: [openalex:W2945999217](https://www.wikidata.org/wiki/openalex:W2945999217)  
**Source**: https://4ort.xyz/entity/what-content-and-context-factors-lead-to-selection-of-a-video-clip-the-heuristic-route-perspective