# What Causes Social Marketing Programs to Fail? A Qualitative Study

> Research article (Social Marketing Quarterly, 2021) · cited 27× · AI/ML

**Wikidata**: [openalex:W3155666394](https://www.wikidata.org/wiki/openalex:W3155666394)  
**Source**: https://4ort.xyz/entity/what-causes-social-marketing-programs-to-fail-a-qualitative-study