# What can we learn from marketers? A bibliometric analysis of the marketing literature on business model research

> Research article (Long Range Planning, 2022) · cited 31× · AI/ML

**Wikidata**: [openalex:W4284963194](https://www.wikidata.org/wiki/openalex:W4284963194)  
**Source**: https://4ort.xyz/entity/what-can-we-learn-from-marketers-a-bibliometric-analysis-of-the-marketing-literature-on-business-model-research