# What affects university image and students’ supportive attitudes: the 4Q Model

> Research article (Journal of Marketing for HIGHER EDUCATION, 2021) · cited 16× · AI/ML

**Wikidata**: [openalex:W3163105796](https://www.wikidata.org/wiki/openalex:W3163105796)  
**Source**: https://4ort.xyz/entity/what-affects-university-image-and-students-supportive-attitudes-the-4q-model