# Welcome to the jungle! The neuromarketing literature through the eyes of a newcomer

> Research article (European Journal of Marketing, 2018) · cited 114× · AI/ML

**Wikidata**: [openalex:W2757176186](https://www.wikidata.org/wiki/openalex:W2757176186)  
**Source**: https://4ort.xyz/entity/welcome-to-the-jungle-the-neuromarketing-literature-through-the-eyes-of-a-newcomer