# Webcare as a signal: exhaustive-selective webcare strategy and brand evaluation

> Research article (European Journal of Marketing, 2021) · cited 11× · AI/ML

**Wikidata**: [openalex:W3160227356](https://www.wikidata.org/wiki/openalex:W3160227356)  
**Source**: https://4ort.xyz/entity/webcare-as-a-signal-exhaustive-selective-webcare-strategy-and-brand-evaluation