# We share; we connect: how shared brand consumption influences relational brand connections

> Research article (Psychology and Marketing, 2018) · cited 18× · AI/ML

**Wikidata**: [openalex:W2801596787](https://www.wikidata.org/wiki/openalex:W2801596787)  
**Source**: https://4ort.xyz/entity/we-share-we-connect-how-shared-brand-consumption-influences-relational-brand-connections