# Volunteer tourism (VT) traveler behavior: merging norm activation model and theory of planned behavior

> Research article (Journal of Sustainable Tourism, 2020) · cited 113× · AI/ML

**Wikidata**: [openalex:W3035237118](https://www.wikidata.org/wiki/openalex:W3035237118)  
**Source**: https://4ort.xyz/entity/volunteer-tourism-vt-traveler-behavior-merging-norm-activation-model-and-theory-of-planned-behavior