# Vlending

> South Korean media company, a joint venture between MBC and SBS

**Wikidata**: [Q100573246](https://www.wikidata.org/wiki/Q100573246)  
**Source**: https://4ort.xyz/entity/vlending

## Summary
Vlending is a South Korean media company and joint venture established in January 2017, co-founded by Munhwa Broadcasting Corporation (MBC) and SBS Contents Hub. Operating as a business focused on product distribution and audiovisual production, Vlending specializes in soundtracks for Korean dramas, K-pop, and indie music, leveraging its founders' broadcasting expertise to distribute entertainment content across digital platforms.

## Key Facts
- **Official Name**: Vlending (블렌딩)
- **Country**: South Korea
- **Type**: Business, media company, joint venture
- **Founders**: Munhwa Broadcasting Corporation (MBC) and SBS Contents Hub
- **Founding Date**: January 2017 (2017-01-00)
- **Industry**: Product distribution, audiovisual production
- **Fields of Work**: Soundtrack (specifically for Korean dramas), entertainment, K-pop, indie music scene
- **Website**: http://www.vlending.co.kr/ (available in Korean; archived as of June 28, 2020)
- **YouTube Channel**: VLENDING 블렌딩 (ID: UCxOZuUWuWhnsJqnlTcLlSYg), created June 2, 2017, with a verified badge
- **YouTube Subscribers**: 378,000 (as of December 11, 2020); 478,000 (as of July 2, 2021); 599,000 (as of August 1, 2024); 617,000 (as of December 5, 2025)
- **YouTube Videos**: 896 (as of December 11, 2020)
- **YouTube Video Views**: 266,324,090 (as of December 11, 2020); 724,985,759 (as of December 5, 2025)
- **Twitter Handle**: @vlending (created June 15, 2017; 2,800 followers as of September 15, 2021)
- **Crunchbase ID**: vlending

## FAQs
**What is Vlending and what does it do?**
Vlending is a South Korean media company founded in January 2017 as a joint venture between Munhwa Broadcasting Corporation (MBC) and SBS Contents Hub. It operates in product distribution and audiovisual production, focusing on soundtracks for Korean dramas, K-pop, and indie music.

**Who founded Vlending and why?**
Vlending was co-founded by Munhwa Broadcasting Corporation (MBC) and SBS Contents Hub to serve as a joint venture combining their broadcasting and content expertise. This collaboration enables the company to produce and distribute entertainment and music content across digital platforms.

**Where can I find Vlending's content online?**
Vlending maintains a YouTube channel (VLENDING 블렌딩, ID: UCxOZuUWuWhnsJqnlTcLlSYg) created in June 2017 with 617,000 subscribers and over 724 million video views as of December 2025. The company also operates a Twitter account (@vlending) and an official website (http://www.vlending.co.kr/) in Korean.

## Why It Matters
Vlending represents a strategic collaboration between two of South Korea's major broadcasting networks—MBC and SBS—consolidating their resources to dominate the entertainment content distribution market. By specializing in Korean drama soundtracks and K-pop, Vlending plays a crucial role in the global dissemination of Korean popular culture (the "Korean Wave" or Hallyu). The company's rapid growth on YouTube, from channel creation in 2017 to over 724 million views by late 2025, demonstrates significant audience engagement and market penetration in the competitive digital entertainment space.

## Notable For
- **Joint Venture of Major Broadcasters**: Combining the strengths of MBC (Munhwa Broadcasting Corporation) and SBS (Seoul Broadcasting System) into a single entity
- **YouTube Growth**: Amassing over 617,000 subscribers and 724 million video views on YouTube by December 2025
- **Korean Drama Soundtracks**: Specializing in the distribution of soundtracks for Korean dramas, a niche with high global demand
- **K-pop and Indie Music Distribution**: Operating in both mainstream K-pop and indie music scenes
- **Rapid Digital Expansion**: Achieving verified YouTube status and significant social media following within years of inception

## Body

### Founding and Corporate Structure
Vlending was established in January 2017 as a joint venture between Munhwa Broadcasting Corporation (MBC) and SBS Contents Hub, two of South Korea's most prominent broadcasting entities. The company is classified as a business, media company, and joint venture, operating within South Korea. Its creation represented a strategic partnership aimed at consolidating content distribution and audiovisual production capabilities in the competitive South Korean entertainment market.

The company's Crunchbase organization ID is "vlending," reflecting its presence in global business databases.

### Industry and Content Focus
Vlending operates in two primary industries: product distribution and audiovisual production. Its fields of work encompass:
- **Soundtracks**: Specifically for Korean dramas (K-dramas), which have gained massive international popularity
- **Entertainment**: Broad entertainment content production and distribution
- **K-pop**: Korean popular music distribution
- **Indie Music Scene**: Supporting and distributing independent music

This diverse portfolio allows Vlending to serve both mainstream and niche audiences within the Korean entertainment ecosystem.

### Digital Presence and Social Media

#### YouTube Channel
Vlending's primary digital platform is its YouTube channel, "VLENDING 블렌딩" (ID: UCxOZuUWuWhnsJqnlTcLlSYg), created on June 2, 2017. The channel has achieved verified badge status and demonstrated consistent growth:
- **December 11, 2020**: 896 videos, 378,000 subscribers, 266,324,090 total views
- **July 2, 2021**: 478,000 subscribers
- **August 1, 2024**: 599,000 subscribers
- **December 5, 2025**: 617,000 subscribers, 724,985,759 total views (determined via YouTube video views)

The YouTube handle is @vlending.

#### Twitter/X
The company maintains a Twitter account (@vlending) created on June 15, 2017. As of September 15, 2021, the account had accumulated 2,800 followers. The account's Twitter user ID is 875207914503364609.

#### Official Website
Vlending's official website (http://www.vlending.co.kr/) operates in Korean. An archived version of the site was captured on June 28, 2020, via the Internet Archive.

### Location and Operating Environment
Vlending operates within South Korea, a highly developed nation in East Asia with a population of approximately 51.6 million (as of 2022). South Korea's robust digital infrastructure, high internet penetration, and global influence in entertainment (particularly through K-pop and K-dramas) provide an ideal operating environment for Vlending's business model.

### Parent Organizations

#### Munhwa Broadcasting Corporation (MBC)
MBC is one of South Korea's leading television and radio networks, with a long history of producing popular dramas, variety shows, and news programming.

#### SBS Contents Hub
SBS Contents Hub is the content distribution arm of Seoul Broadcasting System (SBS), another major South Korean broadcasting network. The collaboration between these two entities through Vlending allows for shared resources, broader content libraries, and more efficient distribution channels.

## References

1. YouTube API