# Vkusno i tochka > Russian fast food company **Wikidata**: [Q112406961](https://www.wikidata.org/wiki/Q112406961) **Wikipedia**: [English](https://en.wikipedia.org/wiki/Vkusno_i_tochka) **Source**: https://4ort.xyz/entity/vkusno-i-tochka ## Summary Vkusno i tochka is an organization founded in June 2022 . It was established by Alexander Govor . The entity operates as a fast-food chain in Russia, replacing McDonald's locations following the latter's exit from the market. ## Summary Vkusno i tochka is a Russian fast food company founded in June 2022, known for its casual dining and quick-service restaurant concept. It operates in Russia and Belarus, competing with established brands like McDonald's Russia. The company is also associated with the QSR System platform, which supports its operations. ## Key Facts - Founded in June 2022. - Operates in Russia and Belarus. - Competes with McDonald's Russia, another major fast food chain in the region. - Uses the QSR System platform for its operations. - Known by aliases such as Vkusno & tochka, Tasty And That’s It, and Tasty and that's it. - Website: https://vkusnoitochka.ru and https://qsrsystem.com/. - Sitelink count: 28. - Wikipedia title: Vkusno i tochka. - Wikidata description: Russian fast food company. ## FAQs **What is Vkusno i tochka?** Vkusno i tochka is a Russian fast food company founded in June 2022, specializing in casual dining and quick-service restaurants. It operates in Russia and Belarus, competing with brands like McDonald's Russia. **Where is Vkusno i tochka located?** Vkusno i tochka operates in Russia and Belarus, with its headquarters in Moscow, the capital and most populous city of Russia. **What is the relationship between Vkusno i tochka and McDonald's Russia?** Vkusno i tochka is a competitor to McDonald's Russia, another major fast food chain in the region. Both companies operate in Russia and Belarus, offering quick-service dining options. **What is the QSR System platform?** The QSR System platform is an online service used by Vkusno i tochka to support its operations. It is accessible via the website https://qsrsystem.com/. **What are the aliases of Vkusno i tochka?** Vkusno i tochka is also known by the aliases Vkusno & tochka, Tasty And That’s It, Tasty and that's it, Delicious, full stop, Tasty - period, Tasty and dot, and Tasty Russia. ## Why It Matters Vkusno i tochka plays a significant role in the Russian fast food market, offering a competitive alternative to established brands like McDonald's Russia. Its entry in 2022 reflects the growing demand for diverse quick-service dining options in Russia and Belarus. The company's use of the QSR System platform demonstrates its commitment to modernizing its operations, which is crucial in a rapidly evolving industry. By expanding its presence in both countries, Vkusno i tochka contributes to the economic landscape of Eastern Europe and Northern Asia, providing employment opportunities and catering to local consumer preferences. ## Notable For - Founded in June 2022, entering a competitive fast food market. - Operates in both Russia and Belarus, expanding its reach beyond its home country. - Uses the QSR System platform, indicating a focus on digital and operational efficiency. - Known by multiple aliases, reflecting its branding strategy and market positioning. - Competes directly with McDonald's Russia, a major player in the region. ## Body ### Overview Vkusno i tochka is a Russian fast food company that was established in June 2022. It operates in Russia and Belarus, offering quick-service dining options. The company is known by several aliases, including Vkusno & tochka, Tasty And That’s It, and Tasty and that's it. Vkusno i tochka competes with McDonald's Russia, another major fast food chain in the region. ### Location and Operations Vkusno i tochka is headquartered in Moscow, the capital and most populous city of Russia. It also operates in Belarus, a neighboring country in Eastern Europe. The company's presence in both Russia and Belarus allows it to cater to a broader consumer base and expand its market reach. ### Competitive Landscape Vkusno i tochka competes with McDonald's Russia, which has been operating in the region since the early 1990s. McDonald's Russia is a subsidiary of the American fast food company McDonald's, with its headquarters in Moscow and New York. The company employs approximately 43,000 people and is involved in the food service industry. ### Technology and Platforms Vkusno i tochka utilizes the QSR System platform to support its operations. The QSR System is an online service accessible via the website https://qsrsystem.com/. This platform helps the company manage its quick-service restaurants efficiently, reflecting its commitment to modernizing its operations. ### Branding and Aliases Vkusno i tochka is known by several aliases, including Vkusno & tochka, Tasty And That’s It, Tasty and that's it, Delicious, full stop, Tasty - period, Tasty and dot, and Tasty Russia. These aliases highlight the company's branding strategy and its efforts to position itself in the market. ### Industry Classification Vkusno i tochka is classified as a business organization, a trademark, and a part of the food service industry. These classifications reflect its role as a commercial entity and its contribution to the tertiary sector of the economy. ### Historical Context Vkusno i tochka was founded in June 2022, entering a market that already includes established players like McDonald's Russia. The company's entry is part of the broader trend of expanding quick-service dining options in Russia and Belarus. The inception of Vkusno i tochka coincides with the dissolution of the Soviet Union in 1991, which led to the formation of Russia and other post-Soviet states. ### Economic Impact Vkusno i tochka's operations contribute to the economic landscape of Eastern Europe and Northern Asia. By providing employment opportunities and catering to local consumer preferences, the company plays a role in the economic development of Russia and Belarus. Its use of modern platforms like QSR System also indicates a commitment to efficiency and innovation in the food service industry. ## References 1. [Source](https://www.vrt.be/vrtnws/nl/2022/07/08/russische-vervanger-van-mcdonalds-kampt-met-tekort-aan-frieten-d/) 2. Name Suggestion Index 3. YouTube API