# Visual representations of goods and services through their brandings: The semiotic foundations of a language of brands

> Research article (Recherche et Applications en Marketing (English Edition), 2018) · cited 10× · AI/ML

**Wikidata**: [openalex:W2888084738](https://www.wikidata.org/wiki/openalex:W2888084738)  
**Source**: https://4ort.xyz/entity/visual-representations-of-goods-and-services-through-their-brandings-the-semiotic-foundations-of-a-language-of-brands