# Visual information impacting electronic word of mouth adoption: mediating role of perceived eWOM review credibility

> Research article (International Journal of Indian Culture and Business Management, 2020) · cited 11× · AI/ML

**Wikidata**: [openalex:W4231090543](https://www.wikidata.org/wiki/openalex:W4231090543)  
**Source**: https://4ort.xyz/entity/visual-information-impacting-electronic-word-of-mouth-adoption-mediating-role-of-perceived-ewom-review-credibility