# Visual complexity of eco-labels and product evaluations in online setting: Is simple always better?

> Research article (Journal of Retailing and Consumer Services, 2022) · cited 79× · AI/ML

**Wikidata**: [openalex:W4212871773](https://www.wikidata.org/wiki/openalex:W4212871773)  
**Source**: https://4ort.xyz/entity/visual-complexity-of-eco-labels-and-product-evaluations-in-online-setting-is-simple-always-better