# Virtue Ethics Between East and West in Consumer Research: Review, Synthesis and Directions for Future Research

> Research article (Journal of Business Ethics, 2019) · cited 25× · AI/ML

**Wikidata**: [openalex:W2982538817](https://www.wikidata.org/wiki/openalex:W2982538817)  
**Source**: https://4ort.xyz/entity/virtue-ethics-between-east-and-west-in-consumer-research-review-synthesis-and-directions-for-future-research