# Virtuality Changes Consumer Preference: The Effect of Transaction Virtuality as Psychological Distance on Consumer Purchase Behavior

> Research article (Sustainability, 2019) · cited 19× · AI/ML

**Wikidata**: [openalex:W2990834898](https://www.wikidata.org/wiki/openalex:W2990834898)  
**Source**: https://4ort.xyz/entity/virtuality-changes-consumer-preference-the-effect-of-transaction-virtuality-as-psychological-distance-on-consumer-purcha