# Virtual Reality in New Product Development: Insights from Prelaunch Sales Forecasting for Durables

> Research article (Journal of Marketing, 2021) · cited 88× · AI/ML

**Wikidata**: [openalex:W3155186541](https://www.wikidata.org/wiki/openalex:W3155186541)  
**Source**: https://4ort.xyz/entity/virtual-reality-in-new-product-development-insights-from-prelaunch-sales-forecasting-for-durables