# Virtual reality and its impact on B2B marketing: A value-in-use perspective

> Research article (Journal of Business Research, 2018) · cited 117× · AI/ML

**Wikidata**: [openalex:W2894474554](https://www.wikidata.org/wiki/openalex:W2894474554)  
**Source**: https://4ort.xyz/entity/virtual-reality-and-its-impact-on-b2b-marketing-a-value-in-use-perspective