# Virtual Reality & Augmented Reality: A way to Digital Transformation of Customer Engagement

> Research article (2022 International Conference on Machine Learning, Big Data, Cloud and Parallel Computing (COM-IT-CON), 2022) · cited 15× · AI/ML

**Wikidata**: [openalex:W4291802038](https://www.wikidata.org/wiki/openalex:W4291802038)  
**Source**: https://4ort.xyz/entity/virtual-reality-amp-augmented-reality-a-way-to-digital-transformation-of-customer-engagement