# Virtual luxury in the metaverse: NFT-enabled value recreation in luxury brands

> Research article (International Journal of Research in Marketing, 2024) · cited 59× · AI/ML

**Wikidata**: [openalex:W4390590580](https://www.wikidata.org/wiki/openalex:W4390590580)  
**Source**: https://4ort.xyz/entity/virtual-luxury-in-the-metaverse-nft-enabled-value-recreation-in-luxury-brands