# Virtual ideality vs. virtual authenticity: exploring the role of social signals in interactive marketing

> Research article (Journal of Research in Interactive Marketing, 2023) · cited 16× · AI/ML

**Wikidata**: [openalex:W4386892283](https://www.wikidata.org/wiki/openalex:W4386892283)  
**Source**: https://4ort.xyz/entity/virtual-ideality-vs-virtual-authenticity-exploring-the-role-of-social-signals-in-interactive-marketing