# Virtual brand experience in digital reality advertising: Conceptualization and measurement

> Research article (Journal of Consumer Behaviour, 2022) · cited 24× · AI/ML

**Wikidata**: [openalex:W4312225278](https://www.wikidata.org/wiki/openalex:W4312225278)  
**Source**: https://4ort.xyz/entity/virtual-brand-experience-in-digital-reality-advertising-conceptualization-and-measurement