# Vertu > British manufacturer and retailer of luxury mobile phones **Wikidata**: [Q1130409](https://www.wikidata.org/wiki/Q1130409) **Wikipedia**: [English](https://en.wikipedia.org/wiki/Vertu) **Source**: https://4ort.xyz/entity/vertu ## Summary Vertu is a British manufacturer and retailer of luxury mobile phones, founded in 1998. Based in Hampshire, United Kingdom, the company specializes in high-end, bespoke smartphones designed for discerning consumers. ## Key Facts - Founded in 1998 - Headquartered in Hampshire, United Kingdom - Specializes in luxury mobile phones - Classified as a business, retail organization, and industrial manufacturer - Has approximately 1,000 employees - Produces portable devices for telephone calls using a radio link - Operates within the broader categories of retail and industrial manufacturing ## FAQs - **What kind of products does Vertu sell?** Vertu sells luxury mobile phones designed for high-end consumers, emphasizing bespoke and premium features. - **Where is Vertu located?** Vertu is based in Hampshire, United Kingdom, and operates as a British business. - **How many employees does Vertu have?** Vertu employs approximately 1,000 people. - **What industries is Vertu involved in?** Vertu operates in retail, industrial manufacturing, and the mobile phone industry. - **What is the origin of Vertu?** Vertu was founded in 1998 and is headquartered in the United Kingdom. ## Why It Matters Vertu plays a niche but significant role in the luxury electronics market by catering to consumers who prioritize exclusivity and craftsmanship in their mobile devices. Its high-end smartphones cater to a segment of the market that values bespoke design and premium materials, distinguishing itself from mass-market smartphone manufacturers. By focusing on bespoke luxury, Vertu fills a gap in the high-end mobile phone industry, offering a unique alternative to more conventional luxury brands. ## Notable For - Being a British manufacturer of luxury mobile phones - Producing high-end, bespoke smartphones for discerning consumers - Operating as a retail organization specializing in premium mobile devices - Employing approximately 1,000 people - Classified as an industrial manufacturer in addition to retail and business operations ## Body ### Overview Vertu is a British company founded in 1998, specializing in the manufacture and retail of luxury mobile phones. Headquartered in Hampshire, United Kingdom, the company operates within the broader categories of business, retail, and industrial manufacturing. Vertu produces portable devices designed for telephone calls using a radio link, catering to a high-end market segment. ### Business Model Vertu functions as a retail organization, selling goods and services directly to end-users. As an industrial manufacturer, the company produces goods for sale using labor and machines, focusing on luxury mobile phones. The company employs approximately 1,000 people and operates within the mobile phone industry, providing high-end smartphones for discerning consumers. ### Location and Origin Vertu is based in Hampshire, United Kingdom, a ceremonial county of England. The United Kingdom, where Vertu is headquartered, is an island country in north-west Europe with a complex historical inception dating back to 1927. The company's location in Hampshire reflects its British roots and operations within the European market. ### Industry Classification Vertu is classified as a business, retail organization, and industrial manufacturer. As a business, it undertakes commercial, industrial, or professional activities. In the retail sector, it sells goods and services to end-users, while as an industrial manufacturer, it produces goods for sale using labor and machines. These classifications highlight Vertu's diverse operational scope. ### Products and Services Vertu specializes in luxury mobile phones, producing portable devices for telephone calls using a radio link. The company's products are designed for high-end consumers who value exclusivity and craftsmanship. By focusing on bespoke luxury, Vertu distinguishes itself from mass-market smartphone manufacturers, offering a unique alternative in the high-end mobile phone industry. ### Employee Count Vertu employs approximately 1,000 people, reflecting its operational scale and commitment to providing luxury mobile phones. The company's workforce supports its industrial manufacturing processes and retail operations, ensuring the production and distribution of high-end smartphones. ### Historical Context Vertu was founded in 1998, entering the luxury mobile phone market at a time when high-end smartphones were beginning to gain traction. The company's establishment marked a significant development in the luxury electronics industry, catering to consumers who sought premium mobile devices. Over the years, Vertu has maintained its focus on bespoke luxury, solidifying its position in the high-end smartphone market. ### Market Position Vertu operates within a niche segment of the luxury electronics market, catering to consumers who prioritize exclusivity and craftsmanship in their mobile devices. By producing high-end smartphones, the company fills a gap in the market, offering a unique alternative to more conventional luxury brands. Vertu's market position is defined by its commitment to bespoke design and premium materials, setting it apart from competitors. ### Related Entities Vertu is connected to several broader categories, including business, retail, industrial manufacturing, and mobile phones. These classifications highlight the company's diverse operational scope and its role in the luxury electronics industry. By operating within these categories, Vertu contributes to the broader market for high-end mobile devices. ### Conclusion Vertu is a British company that has carved out a niche in the luxury mobile phone market. Founded in 1998 and headquartered in Hampshire, United Kingdom, the company specializes in producing high-end smartphones for discerning consumers. By focusing on bespoke luxury, Vertu distinguishes itself from mass-market manufacturers, offering a unique alternative in the high-end mobile phone industry. The company's operations, employee count, and industry classifications reflect its commitment to providing premium mobile devices and its role in the luxury electronics market. ## References 1. [Source](https://richlabels.com/) 2. Freebase Data Dumps. 2013 3. [Source](http://km.aifb.kit.edu/services/crunchbase/) 4. [Source](https://golden.com/wiki/Vertu-ZYK39K) 5. YouTube API