# Vertical Versus Horizontal Variance in Online Reviews and Their Impact on Demand

> Research article (Journal of Marketing Research, 2022) · cited 20× · AI/ML

**Wikidata**: [openalex:W4281654779](https://www.wikidata.org/wiki/openalex:W4281654779)  
**Source**: https://4ort.xyz/entity/vertical-versus-horizontal-variance-in-online-reviews-and-their-impact-on-demand