# Vertical disintegration of production and the rise of market for brands

> Research article (Journal of Business Venturing Insights, 2016) · cited 13× · AI/ML

**Wikidata**: [openalex:W2461752430](https://www.wikidata.org/wiki/openalex:W2461752430)  
**Source**: https://4ort.xyz/entity/vertical-disintegration-of-production-and-the-rise-of-market-for-brands