# Value slippage in brand transformation: a conceptualization

> Research article (Journal of Product & Brand Management, 2016) · cited 35× · AI/ML

**Wikidata**: [openalex:W2303285852](https://www.wikidata.org/wiki/openalex:W2303285852)  
**Source**: https://4ort.xyz/entity/value-slippage-in-brand-transformation-a-conceptualization