# Value proposition dynamics in response to external event triggers

> Research article (Journal of Business Research, 2021) · cited 27× · AI/ML

**Wikidata**: [openalex:W3188400162](https://www.wikidata.org/wiki/openalex:W3188400162)  
**Source**: https://4ort.xyz/entity/value-proposition-dynamics-in-response-to-external-event-triggers