# Value formation with immersive technologies: an activity perspective

> Research article (Journal of Business and Industrial Marketing, 2019) · cited 30× · AI/ML

**Wikidata**: [openalex:W2971147086](https://www.wikidata.org/wiki/openalex:W2971147086)  
**Source**: https://4ort.xyz/entity/value-formation-with-immersive-technologies-an-activity-perspective