# Value co‐creation and co‐destruction behaviour: Relationship with basic human values and personality traits

> Research article (International Journal of Consumer Studies, 2021) · cited 26× · AI/ML

**Wikidata**: [openalex:W3205563989](https://www.wikidata.org/wiki/openalex:W3205563989)  
**Source**: https://4ort.xyz/entity/value-cocreation-and-codestruction-behaviour-relationship-with-basic-human-values-and-personality-traits