# Value co-destruction: Review and conceptualization of interactive value formation

> Research article (Marketing Theory, 2021) · cited 117× · AI/ML

**Wikidata**: [openalex:W3119867868](https://www.wikidata.org/wiki/openalex:W3119867868)  
**Source**: https://4ort.xyz/entity/value-co-destruction-review-and-conceptualization-of-interactive-value-formation