# Value Co-creation in Sports Live Streaming Platforms: A Microfoundations Perspective

> Research article (IEEE Transactions on Engineering Management, 2022) · cited 14× · AI/ML

**Wikidata**: [openalex:W4295789402](https://www.wikidata.org/wiki/openalex:W4295789402)  
**Source**: https://4ort.xyz/entity/value-co-creation-in-sports-live-streaming-platforms-a-microfoundations-perspective