# Value (co-)creation in B2B sales ecosystems

> Research article (Journal of Business and Industrial Marketing, 2020) · cited 57× · AI/ML

**Wikidata**: [openalex:W3108262311](https://www.wikidata.org/wiki/openalex:W3108262311)  
**Source**: https://4ort.xyz/entity/value-co-creation-in-b2b-sales-ecosystems