# Value co-creation: Concept and contexts of application and study

> Research article (Journal of Business Research, 2015) · cited 278× · AI/ML

**Wikidata**: [openalex:W2177325055](https://www.wikidata.org/wiki/openalex:W2177325055)  
**Source**: https://4ort.xyz/entity/value-co-creation-concept-and-contexts-of-application-and-study