# Value co-creation: Balancing B2B platform value and potential reverse-value effects

> Research article (Journal of Business Research, 2024) · cited 23× · AI/ML

**Wikidata**: [openalex:W4391708108](https://www.wikidata.org/wiki/openalex:W4391708108)  
**Source**: https://4ort.xyz/entity/value-co-creation-balancing-b2b-platform-value-and-potential-reverse-value-effects