# Value co-creation activities in retail ecosystems: well-being consequences

> Research article (Journal of Services Marketing, 2021) · cited 37× · AI/ML

**Wikidata**: [openalex:W3164518653](https://www.wikidata.org/wiki/openalex:W3164518653)  
**Source**: https://4ort.xyz/entity/value-co-creation-activities-in-retail-ecosystems-well-being-consequences