# Value-based selling: An organizational capability perspective

> Research article (Industrial Marketing Management, 2015) · cited 148× · AI/ML

**Wikidata**: [openalex:W2040283505](https://www.wikidata.org/wiki/openalex:W2040283505)  
**Source**: https://4ort.xyz/entity/value-based-selling-an-organizational-capability-perspective