# Validating a consumer-based service brand equity (CBSBE) model in the airline industry

> Research article (Journal of Retailing and Consumer Services, 2020) · cited 62× · AI/ML

**Wikidata**: [openalex:W3096870115](https://www.wikidata.org/wiki/openalex:W3096870115)  
**Source**: https://4ort.xyz/entity/validating-a-consumer-based-service-brand-equity-cbsbe-model-in-the-airline-industry