# Utilizing the Concept of Convenience as a Business Opportunity in Emerging Markets

> Research article (Organizations and Markets in Emerging Economies, 2016) · cited 86× · AI/ML

**Wikidata**: [openalex:W2282854046](https://www.wikidata.org/wiki/openalex:W2282854046)  
**Source**: https://4ort.xyz/entity/utilizing-the-concept-of-convenience-as-a-business-opportunity-in-emerging-markets