# Utilizing Data Science and AI for Customer Churn Prediction in Marketing

> Research article (Journal of Theory and Practice of Engineering Science, 2024) · cited 25× · AI/ML

**Wikidata**: [openalex:W4399540523](https://www.wikidata.org/wiki/openalex:W4399540523)  
**Source**: https://4ort.xyz/entity/utilizing-data-science-and-ai-for-customer-churn-prediction-in-marketing