# Utilitarian, hedonic, and self-esteem motives in online shopping

> Research article (Spanish Journal of Marketing - ESIC, 2022) · cited 67× · AI/ML

**Wikidata**: [openalex:W4280613449](https://www.wikidata.org/wiki/openalex:W4280613449)  
**Source**: https://4ort.xyz/entity/utilitarian-hedonic-and-self-esteem-motives-in-online-shopping