# Utilising eye-tracking data in retailing field research: A practical guide

> Research article (Journal of Retailing, 2024) · cited 28× · AI/ML

**Wikidata**: [openalex:W4392506897](https://www.wikidata.org/wiki/openalex:W4392506897)  
**Source**: https://4ort.xyz/entity/utilising-eye-tracking-data-in-retailing-field-research-a-practical-guide