# Using ZMET to explore consumers’ cognitive model in virtual reality: take the tourism experience as an example

> Research article (Current Issues in Tourism, 2022) · cited 13× · AI/ML

**Wikidata**: [openalex:W4282044203](https://www.wikidata.org/wiki/openalex:W4282044203)  
**Source**: https://4ort.xyz/entity/using-zmet-to-explore-consumers-cognitive-model-in-virtual-reality-take-the-tourism-experience-as-an-example