# Using value theory for segmentation in social marketing

> Research article (Research Online (University of Wollongong), 2015) · cited 10× · AI/ML

**Wikidata**: [openalex:W2193518135](https://www.wikidata.org/wiki/openalex:W2193518135)  
**Source**: https://4ort.xyz/entity/using-value-theory-for-segmentation-in-social-marketing