# Using skin conductance and facial electromyography to measure emotional responses to tourism advertising

> Research article (Current Issues in Tourism, 2016) · cited 139× · AI/ML

**Wikidata**: [openalex:W2509111991](https://www.wikidata.org/wiki/openalex:W2509111991)  
**Source**: https://4ort.xyz/entity/using-skin-conductance-and-facial-electromyography-to-measure-emotional-responses-to-tourism-advertising