# Using Single-Neuron Recording in Marketing: Opportunities, Challenges, and an Application to Fear Enhancement in Communications

> Research article (Journal of Marketing Research, 2015) · cited 25× · AI/ML

**Wikidata**: [openalex:W3124837381](https://www.wikidata.org/wiki/openalex:W3124837381)  
**Source**: https://4ort.xyz/entity/using-single-neuron-recording-in-marketing-opportunities-challenges-and-an-application-to-fear-enhancement-in-communicat